Your customer has a beauty routine. Zeki turns that routine into repurchase.
Organize customer data and automate replenishment reminders, routine recommendations, giftbacks, and personalized campaigns through WhatsApp & email.
Common Growth Barriers & Pain Points
Customers buy a cosmetic item and vanish once it runs out
Without timely replenishment follow-up, customers turn to competitors as soon as their serum or shampoo bottle is empty.
Lack of visibility into product replenishment cycles
Stores treat all items equally, ignoring whether a purchased product lasts 30, 60, or 90 days.
Generic product recommendations disconnected from customer routines
Customers receive generic makeup promotions when they previously purchased a complete skincare routine.
Over-reliance on paid ads to bring returning buyers back
Brands pay repeatedly for clicks from existing customers to generate sales that should be organic and recurring.
Automated Retention Workflows
Gatilho: Customer bought serum with estimated 45-day lifespan
Ação: Send personalized replenishment reminder with direct cart link
Gatilho: Customer completed purchase of Step 1 (Cleanser)
Ação: Suggest Step 2 (Moisturizer) with a special bundle offer
Gatilho: Order completed on e-commerce or physical store
Ação: Issue Giftback balance valid for 30 days on next purchase
Gatilho: Beauty buyer inactive for 75 days
Ação: Activate win-back workflow with short survey & return perk
Giftback Tied to Skincare Routine Completion
Upon buying a $150 facial cleanser kit, the customer receives $25 in conditioned WhatsApp Giftback valid exclusively for purchasing a toner or sunscreen within 30 days.
Role of Zeki CRM in Beauty
Centralizes complete beauty customer profiles: skin/hair type, purchase history, favorite items, order dates, and preferred channels.
Role of Zeki Automation in Beauty
Triggers replenishment cadences at the exact time, tracks giftback expiry dates, and automates high-opening WhatsApp messages.
Repurchase Impact Simulation
A customer base of 5,000 buyers with a $160 average ticket increasing repurchase by 28% generates approximately $224,000 in additional annual revenue solely from existing clients.
Frequently Asked Questions
This page focuses on retail and e-commerce cosmetics. Appointment-based beauty businesses are served by our Service Operations solution.
You can configure rules by category or SKU. If a cream lasts 60 days, automation triggers a reminder between days 45 and 50 post-delivery.
No. Giftback balance is only redeemed upon meeting a minimum order value, ensuring positive margins on every transaction.
No. Zeki integrates natively with Shopify, Nuvemshop, Yampi, Tray, Loja Integrada, WooCommerce, Bling, and Omie.
Discover how much revenue your existing base can unlock
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